According to The Information and Variety, Meta will no longer produce Portal devices for customers. The smart display and home video line will apparently be repositioned as a commercial offering, with existing consumer versions being phased out.
According to Variety, Meta will sell all remaining inventory of previously released models and will continue to assist existing customers, but future releases will focus on corporate applications. Portal never quite caught up to Amazon’s and Google’s smart display gadgets in terms of sales, but it did see an upsurge once pandemic lockdowns caused employers to allow staff to work from home.
Meta sold 600,000 Portal devices in 2020 and 800,000 in 2021, according to the IDC research group, as organisations sought ways to make interacting with distant workers simpler. Perhaps Meta’s decision to shift the product line’s focus was prompted by the realisation that business clients had boosted the devices’ sales in the previous two years.
All we have to do now is wait and watch how corporate portals vary from consumer portals. In the past, Meta has developed numerous versions of Portal, including the Portal TV, which transforms televisions into large smart displays, and the Portal Go, which can be removed from its charging dock and transported around.
Meta has apparently scrapped plans for its long-rumored dual-camera wristwatch, in addition to cutting out consumer Portals. Previous rumours claimed it would be an Apple competitor, but Meta has reportedly opted to focus on other wearables for the time being.