We’re just one day away from Apple’s September “Far Out” event, where the company is expected to announce four new iPhone models, a new line of Apple Watches, AirPods, and maybe one more thing.
The latest rumours say that Apple’s pocket-friendly iPhone mini won’t be on the agenda this fall. Why? Even though it’s only been two years since Apple released the mini-me version of its best-selling iPhone, the 5.4-inch device has been everything mobile gadget fans have wanted: a small phone with the same performance and camera specs as its larger counterparts.
We’ve got a small (percentage) problem
The truth, and the most logical explanation, is that the iPhone mini line hasn’t sold as well as Apple had hoped. Consumer Intelligence Research Partners (CIRP) said in 2021 that the iPhone 12 mini sold less than the iPhone SE in its first three months on the market, from October to November 2022. (2020).
Apple gave its small phone line a second chance last year, but CIRP says that the iPhone 13 mini didn’t do any better. It only made up 3% of all iPhone sales through March 2022, putting it at the bottom of the iPhone 13 barrel.
That doesn’t mean the iPhone 12 and 13 mini aren’t great. Both units did well in ZDNET’s real-world tests, but the last one was named one of the best iPhones money can buy. But as people and technology become more intertwined, the need to consume makes screen size and battery life more important. The iPhone mini doesn’t have either of these features.
The iPhone Plus is back.
Before Apple’s event on Wednesday, what was supposed to be the iPhone 14 mini is likely to be replaced by a bigger, 6.7-inch iPhone 14 Plus. This would make the fall lineup complete, joining the standard iPhone 14, the iPhone 14 Pro, and the iPhone 14 Pro Max. (I know that “Plus,” “Pro,” and “Max” can be hard to understand, but we’ll explain everything once everything is official.)
Apple used to call the bigger iPhones “Plus” until the iPhone 11, when they switched to “Max.” This will bring back memories for people who have used iPhones in the past.
The specs for the iPhone 14 Plus are still unknown, but one thing is for sure: when it comes out, it won’t be the best big iPhone. The more expensive iPhone 14 Pro Max will get that honour. Instead, Apple should make the 14 Plus their entry-level phone for people who want a big phone but don’t need the latest camera and hardware features that the “Pro” phones have.
Even though prices are likely to go up this year, I wouldn’t be surprised if Apple sold more iPhone 14 Plus than iPhone 14 Pro Max. Consumers love big phones, and if they can get them for less money, that’s a great way to make money. The Apple logo is the icing on the cake.
Not all hope is lost.
Fans of small phones can still see the light at the end of the tunnel. Software and security updates will be made available for the iPhone 12 and 13 mini, which can still be bought from the Apple Store, until 2027 and 2028, respectively. You can also expect Apple stores and its website to have the parts you need to fix their screens, batteries, and other parts. There’s also the cheaper iPhone SE (2022), which has an older look, if you don’t mind. Tim Cook might even surprise us with an iPhone 14 mini tomorrow, which would make me eat my words.